British and Irish Lions Tour

Rugby Australia is beginning to reap the benefits of the attractive schedule of rugby events passing through the country, securing a four-year extension to its Principal Partner sponsorship deal with Cadbury covering its men’s test team.

The British & Irish Lions has announced a new four-year Principle Partner deal with Howden which grants the global insurance group the front-of-shirt sponsorship position for the team’s next tour to A…

The British and Irish Lions and Rugby Australia have announced that CSM Sport & Entertainment has been selected as the 2025 Tour's exclusive sponsorship agency