British and Irish Lions Tour
Rugby Australia reaps benefit of attractive calendar with Cadbury extension
Rugby Australia is beginning to reap the benefits of the attractive schedule of rugby events passing through the country, securing a four-year extension to its Principal Partner sponsorship deal with Cadbury covering its men’s test team.
Howden announced as new Lions front-of-shirt sponsor
The British & Irish Lions has announced a new four-year Principle Partner deal with Howden which grants the global insurance group the front-of-shirt sponsorship position for the team’s next tour to A…
CSM secures exclusive sponsorship role for 2025 Lions Tour to Australia
The British and Irish Lions and Rugby Australia have announced that CSM Sport & Entertainment has been selected as the 2025 Tour's exclusive sponsorship agency