2026 Fifa World Cup

Verizon is the third US-based brand in a month to sign up as a 2026 Fifa World Cup sponsor, after Bank of America and Frito-Lay.

Bank of America was today (Thursday) unveiled as a major sponsor for the 2026 men's Fifa World Cup, in what represents the governing body’s first high-level deal in the banking category.

Korean automotive manufacturer Hyundai Group has extended its top-tier sponsorship agreement with Fifa and will remain a sponsor of the global football governing body until 2030.

French telecommunications company Orange has its extended its major partner deal with the French Football Federation (FFF) for four more years, until 2026