2023 Fifa Women's World Cup
Fifa 2023 revenues buoyed by WWC, sponsorship makes up 39 per cent
World governing body FIFA enjoyed income of $1.17bn (€1.07bn) in 2023, boosted by strong commercial revenues from the Women’s World Cup in Australia and New Zealand.
Infantino claims Women’s World Cup has broken even, generating revenues of $570m
Fifa president Gianni Infantino has claimed that the 2023 Women’s World Cup had generated more than $570m (€524.4m) in revenue, allowing the world governing body to break even on the month-long tournament in Australia and New Zealand.
Mengniu back with Fifa as it signs on as Women’s World Cup sponsor
Chinese dairy products manufacturer Mengniu has continued its support of Fifa national team tournaments by becoming an official sponsor of the upcoming Women’s World Cup in Australia and New Zealand.
Yadea becomes latest regional sponsor for Women’s World Cup
Chinese electric two-wheeled vehicle manufacturer Yadea has returned to Fifa’s commercial programme by agreeing to become a regional sponsor of the upcoming 2023 Women’s World Cup.
Optus bolsters Fifa Women’s World Cup commitment with sponsorship deal
Fifa has announced that Optus has become a sponsor of the upcoming 2023 Women's World Cup in Australia and New Zealand
Frito-Lay continues Fifa association with Women’s World Cup sponsor deal
Frito-Lay North America, the convenient foods division of PepsiCo, has continued its relationship with Fifa by becoming a sponsor of this summer’s Women’s World Cup.
Fifa renews top-tier Hyundai sponsorship
Korean automotive manufacturer Hyundai Group has extended its top-tier sponsorship agreement with Fifa and will remain a sponsor of the global football governing body until 2030.
Unilever signs Fifa deal across women’s, men’s and esports properties
Unilever has signed a multi-year deal with Fifa making personal care brands Rexona, Dove, Lifebuoy and Lux 'Official Sponsors' of this year's Women’s World Cup.
Team Global Express to aid delivery of Fifa Women’s World Cup
Australian logistics company Team Global Express has agreed a sponsorship deal with the 2023 Fifa Women’s World Cup, which is being co-hosted in its home country and New Zealand.
Visa sponsors 33 women’s players ahead of World Cup
Payment services brand Visa has stepped up its backing of women’s football by announcing plans to support 33 players through its Team Visa programme.
Fifa signs up Jacob’s Creek as Women’s World Cup sponsor
Fifa has announced Jacob's Creek as a sponsor of the 2023 Women's World Cup in Australia and New Zealand
Fifa drops Visit Saudi sponsorship plan for Women’s World Cup
Fifa president Gianni Infantino has confirmed that Visit Saudi, Saudi Arabia’s tourism authority, will not be sponsoring this year’s Women’s World Cup in Australia and New Zealand following a backlash from …
Fifa ‘considers about-turn’ over Visit Saudi Women’s World Cup sponsorship
Fifa is said to be looking at dropping Visit Saudi as a sponsor for the upcoming Women's World Cup in Australia and New Zealand after world football's governing body received a backlash over the proposed…
DFB adds Vorwerk as women’s team sponsor
The German Football Association (DFB) has announced domestic appliance maker Vorwerk as a sponsor of the German women’s national team ahead of the Fifa Women’s World Cup later this year.
Women’s World Cup hosts wants Fifa clarification over Visit Saudi sponsorship
The co-hosts of the 2023 Fifa Women’s World Cup in Australia and New Zealand are calling for clarification on reports of a sponsorship agreement with Saudi Arabia’s tourism authority.
CommBank opens official supporter category for 2023 Women’s World Cup
Commonwealth Bank (CommBank) has signed on as the first official supporter for the 2023 Fifa Women’s World Cup in Australia and New Zealand.
Xero adds FA sponsorship to women’s football portfolio
Business accounting software platform Xero has signed a new sponsorship with the Football Association focused on women’s and grassroots football.
Cadbury extends with the ‘Matildas’ until 2026
Confectionery brand Cadbury has extended its deal as an official partner of the ‘Matildas’ Australian women’s national football team for a further four years until 2026.
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