News
New York Red Bulls seeks new partners
THE NEW YORK Red Bulls, the Major League Soccer franchise run as a promotional vehicle for the energy drink brand, is seeking more second-tier sponsors to partner with the club
Coca-Cola and the F1 opportunity
EUROSPORT REPORTED last week that Coca-Cola is likely to enter F1 sponsorship via one of its energy drink brands – a story that was exclusively reported in the August edition of the Sport Frontiers Marketing n…
Brand battle for secondary ticket market heats up
SECONDARY TICKETING company viagogo has signed its tenth partnership with an English Premier League team after becoming the official secondary ticketing partner of Reading Football Club.
Infront expands European operations to France
FRENCH RIGHTS HOLDERS and sponsor brands will have greater access to sports marketing resources after international agency Infront Sports and Media opened its first office in France this week
CSR drive for Peace and Sport
THE MONACO-BASED Peace and Sport organisation is seeking corporate partners to help fund the movement and its individual field projects for the promotion of peace through sport worldwide
Coca-Cola gears up for F1 entry
COCA-COLA is evaluating Formula One as a sponsorship platform, a top marketer for the soft drinks giant has confirmed
IPL title sponsor to be revealed this month
THE INDIAN PREMIER LEAGUE (IPL)’s search for a new title sponsor will end in less than two weeks, Frontloaded has learnt, after it was confirmed that the winning bidder for the vacancy will be announced a…
Volvo beats Vendee Globe for awareness
THE VENDEE GLOBE, about to sail tomorrow from Les Sables d’Olonne in south-west France, garners around half the ”unprompted awareness” of rival offshore round-the-world race, the Volvo Ocean Race, accor…
SRU faces tough task in renaming Murrayfield
THE SCOTTISH RUGBY UNION (SRU) has initiated proceedings for the sale of naming rights to Murrayfield, the home stadium of the national team, in a bid to generate additional financial resource
Armstrong tests Movistar’s commitment to cycling
MOVISTAR IS LIKELY to renew the title sponsorship of its eponymous UCI WorldTour cycling team when the contract expires at the end of 2013, despite profound reservations that the sport is unable to protect…
Tencent pushes for Youth Games cross promotion
THE NANJING 2014 Youth Olympic Games Organising Committee (NYOGOC) has named Tencent, owners of the Tencent Weibo social media platform, as the event’s latest Tier One Sponsor in the Internet Services c…
Griffin joins Jordan stable after Wade heads east
NATIONAL BASKETBALL ASSOCIATION (NBA) star Blake Griffin is reported to have signed a shoe deal with the Nike-owned Jordan brand after sporting a pair of blue Jordan sneakers on the opening night of the…
Brands get closer to the sport of snowmobiling
AMERICA'S RAM TRUCK brand has signed a multi-year official truck partnership deal with Tucker Hibbert and his Monster Energy/Arctic Cat team in an increasingly commercial winter sport – snowmobiling.
Green Bay Packers retain tribal link at Lambeau Field
THE ONEIDA TRIBE of Indians will maintain a high-profile presence at Lambeau Field after agreeing a ten-year sponsorship extension with the National Football League (NFL)’s Green Bay Packers.
Barca breaks new ground with Nokia India deal
FC BARCELONA has signed its first international sponsorship deal in the Indian market with Nokia India, the number one mobile phone brand in the country
United ditch DHL in search of greater revenue
MANCHESTER UNITED has bought back the sponsorship rights to its training kit from global logistics partner DHL, just over one year into a four-year contract worth £40m.
NFL seals sponsorship at home and abroad
THE NATIONAL FOOTBALL LEAGUE (NFL) welcomed two new marketing partners this week, one on either side of the Atlantic
A.G. Barr pops up as latest Glasgow 2014 sponsor
SCOTTISH SOFT DRINKS manufacturer A.G. Barr has been unveiled as the latest sponsor of the Glasgow 2014 Commonwealth Games