News
PokerStars deals up OL sponsorship
ONLINE POKER operator PokerStars has replaced rival firm BetClic as a sponsor of the French football club Olympique Lyonnais in the digital gaming and betting space
China connections take United to 20 regional deals
MANCHESTER UNITED has clinched two regional partnership deals with market leading banking and soft drink groups in China
Samsung extends Australian Rugby partnership
SAMSUNG HAS SIGNED as the new official mobile and tablet partner of the Qantas Wallabies in a two-year deal
Carlsberg adds Premier League to English football portfolio
THE PREMIER LEAGUE has recruited Carlsberg as its official beer partner in a three-year deal until the end of the 2015/16 season
Adidas replaces Umbro as Swedish kit partner
ADIDAS IS THE NEW kit manufacturer of the Swedish national football team after the Swedish Football Association (SvFF) confirmed it had entered into a long-term partnership with the German sportswear brand,…
Certina maintains motorsport profile with Sauber F1
SWISS SPORTS WATCH brand Certina has extended its Premium Partner agreement with Sauber F1 Team for the 2013 season
FirstEnergy secures Cleveland Browns Stadium naming rights
THE CLEVELAND BROWNS STADIUM, home to the NFL franchise since 1999, will be called FirstEnergy Stadium in 2013 under a long-term partnership between the Browns and the energy company
ATP World Tour adds Tecnifibre to global partner list
THE ATP WORLD TOUR has continued its recent flurry of commercial agreements by announcing a new deal with tennis equipment manufacturer Tecnifibre
Sporting Kansas City secures new sponsor after severing Livestrong ties
MAJOR LEAGUE SOCCER club Sporting Kansas City has agreed a new shirt sponsorship deal, just days after terminating its stadium naming rights deal with Livestrong, Lance Armstrong’s cancer charity.
T-Mobile secures major MLB contract with wireless pitch
MAJOR LEAGUE BASEBALL (MLB) has signed a multi-year, wide-ranging sponsorship deal with T-Mobile USA which is set to enhance baseball on and off the field with “game-changing wireless capabilities”.
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Kia secures Grand Slam sponsorship renewal
THE AUSTRALIAN OPEN has secured Kia Motors as its major sponsor for a further five years after Tennis Australia announced the long-term renewal this week
Celtic goes it alone with Magners
SCOTTISH PREMIER LEAGUE club, Celtic FC, has signed a three-year shirt sponsorship deal with the Irish cider brand, Magners
United adds Indonesian tyre partner to regional roster
MANCHESTER UNITED will add at least another £3 million to its commercial revenue over the next three years after agreeing a sponsorship deal with Indonesian tyre brand Multistrada.
Audi rings link up with International Olympic Committee
GERMAN CAR BRAND Audi has clinched a new supplier agreement with the International Olympic Committee, effective from the start of 2013 until the end of 2016
Ghana oil company backs “Black Stars”
THE GHANA NATIONAL Petroleum Corporation (GNPC) has agreed to headline sponsor the country's national football team “the Black Stars” for $3 million per year.
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Rolex adds ATP World Tour to global properties
SWISS WATCHMAKER Rolex has become the official timekeeper of the ATP World Tour in a multi-year deal
Monster Energy signs up with Yamaha Factory Racing
YAMAHA FACTORY RACING has agreed a sponsorship agreement with the Monster Energy Company (MEC) for the 2013 and 2014 MotoGP seasons
EXCLUSIVE: FIFA opens up “regional supporter” category
FIFA WILL MAKE 20 new partnership positions available across five regional blocs as part of a revamp of its tier-three level World Cup sponsorships, Sports Marketing Frontiers can exclusively reveal