News

ATHLETICS BRAND ASICS will upgrade its association with the LA Marathon to become title sponsor from 2013 through 2015

EMIRATES HAS FURTHER enhanced its sports sponsorship portfolio by agreeing a multi-year deal with Formula One Management (FOM) to become a Global Partner of Formula One (F1)

BUSINESS SERVICES COMPANY Xerox has signed a multi-year partnership with the Women’s Tennis Association, making Xerox the WTA’s Exclusive Supplier of Business services and Office Document Technology. U

MOBILE PHONE manufacturer Blackberry has become a major partner of the Mercedes Formula One (F1) team after announcing a sponsorship deal this week

TURKISH HOME APPLIANCES brand Beko has signed as the Presenting Sponsor of the 2013 EuroBasket in Slovenia, as well as the first FIBA Basketball World Cup in Spain in 2014

THE RUGBY FOOTBALL UNION (RFU) and IBM have struck a five-year partnership agreement, which will see the computer products and services giant provide fans with player performance analytics – and the U…

HILTON HHONORS, the guest loyalty programme for Hilton Worldwide’s 10 distinct hotel brands, has renewed its sponsorship of the U.S. Olympic and Paralympic Teams for the next Olympic cycle.

THE ENGLAND AND WALES Cricket Board (ECB) will have a major sponsorship influence from the English County of Yorkshire in 2013 after two commercial deals announced this week

English Premier League team West Ham United has secured foreign exchange (forex) trader Alpari as its new shirt sponsor in a three-year deal.

SCUDERIA FERRARI reached its first sponsorship agreement with a Chinese brand this week when it signed up Weichai Power, a leading automobile and equipment manufacturer in China

Manchester United's official beer partner Singha has extended its sponsorship of the Red Devils for a further three years to 2016.

ADIDAS HAS EXTENDED its partnership with the European Handball Federation (EHF) until the end of the 2016 season

ANHEUSER-BUSCH has signed a 10-year deal as a founding partner of the New Santa Clara Stadium, the new home to the National Football League (NFL)’s San Francisco 49ers.

VELUX GROUP, the roof window company, will title sponsor the 2013 European Volleyball Confederation (CEV)'s European Championship to be co-hosted by Denmark and Poland in September

NESTLÉ GROUP coffee brand Nespresso will be served at the 2013 America’s Cup as the Official Coffee of the event, continuing a partnership that began in 2007.

FRENCH LIFESTYLE brand Lacoste has signed a five-year extension of its official partnership with Tennis Australia through 2018

US-BASED OPTICAL retailer Visionworks has become the Official Eyewear Retailer of the PGA TOUR and Champions Tour for the season just started

CHINA'S NUMBER ONE indigenous sporting goods brand by market share, Anta Sports, has extended its partnership agreement with the Chinese Olympic Committee (COC) to 2016