News
Standard Life becomes first worldwide partner of Ryder Cup
THE RYDER CUP has secured its first-ever global sponsor after Standard Life Investments agreed a deal to partner the event in Europe and the US
Coca-Cola continues with Bayern for three more years
BAYERN MUNICH has agreed a sponsorship extension with global soft drinks manufacturer Coca-Cola
BNP Paribas aces Indian Wells renewal
BNP PARIBAS has extended its title sponsorship of the BNP Paribas Open, an ATP World Tour and WTA Tour event, for a further five years
New title sponsor for Brazil’s biggest club competition
THE COPA DO BRASIL, the country’s biggest club football competition, will be known as the Copa Perdigao do Brasil as part of a new title sponsorship agreement.
FIBA adds host of 2014 World Cup sponsors
THE INTERNATIONAL BASKETBALL FEDERATION (FIBA) secured a number of commercial partnerships this week, including six sponsors for the first-ever Basketball World Cup in 2014
Asian Tour snaps up Canon as imaging partner
PHOTOGRAPHIC EQUIPMENT manufacturer Canon has agreed a three-year deal to become an official partner of the Asian Tour
City considers switch on Etihad shirt sponsorship
ENGLISH PREMIER LEAGUE Champions Manchester City could be open to offers from brands to replace Etihad Airways as the club’s main shirt sponsor, Sports Marketing Frontiers has learned.
Ferrari adds UPS as new livery partner
GLOBAL LOGISTICS company UPS has signed on as an Official Sponsor of the Ferrari Formula One (F1) team.
Miller Time for CONCACAF Gold Cup and Champions League
MILLERCOORS and the Confederation of North, Central America and the Caribbean Association Football (CONCACAF) have inked a multi-year agreement that strengthens the long-standing partnership between the…
Spartak sells naming rights as FFP looms
SPARTAK MOSCOW has sold the naming rights to its new stadium after agreeing a six-year, $40 million deal with Otkritie Bank
Four more partners for Williams F1
THE WILLIAMS F1 Team signed up four partnership deals this week, of which three are upgrades on existing deals
Paris Marathon adds title sponsor to corporate family
SCHNEIDER ELECTRIC will become the first ever title sponsor of the Paris Marathon after signing a four-year deal
1300Smiles strikes North Queensland stadium deal
AUSTRALIAN DENTAL SERVICES provider, 1300Smiles, has signed as the new naming rights partner for the home ground of the National Rugby League (NRL) club, the North Queensland Toyota Cowboys
StubHub expands UK presence with first rugby partnership
US-BASED secondary ticketing company StubHub has signed its first sponsorship deal in rugby union, agreeing a three-and-a-half year partnership with English Premiership team Leicester Tigers.
Yanmar adds Oracle Team USA to select portfolio
JAPANESE ENGINE manufacturer Yanmar has signed as Official Technical Partner of the 33rd America's Cup Champions, Oracle Team USA
Brands sign up for BNP Paribas Open
GLOBAL BRANDS, Emirates, Fila and Bulova have extended their Premier Sponsorships of the BNP Paribas Open in Indian Wells, California, through 2015
MetLife completes World Baseball Classic sponsor roster
NEW YORK-BASED insurance company MetLife has become the fourth and final sponsor of the World Baseball Classic.
Krombacher renews with DFL Sports Enterprises
GERMAN BEER BRAND Krombacher has extended its Official Partner contract with the German Football League (DFL) for another four years until the end of the 2016/17 season