News
DHL extends Formula One agreement
LOGISTICS COMPANY DHL has agreed a two-year extension to its long-term partnership with Formula One, which sees the company remain as the Official Logistics and Global Partner of the World Championship
Two more partners for Sochi 2014
ORGANISERS OF the Sochi 2014 Winter Olympics have agreed sponsorship deals with American chemical corporation Dow Chemical Company and Russian jewellers Adamas
Badminton World Federation nets two global partners
THE BADMINTON WORLD FEDERATION (BWF) has announced global sponsorship deals with Chinese sportswear firm Li Ning and energy drink company Red Bull China
OXYwater targets Nascar for brand growth
THE FAS LANE RACING Nascar team has agreed a three-year sponsorship agreement with American drinks brand OXYwater
McLaren secures two partnership extensions
FORMULA ONE team McLaren has this week announced partnership renewals with Swiss luxury watch company TAG Heuer and Italian car accessory organisation Sparco
Kyocera continues ice hockey affiliation
JAPANESE ELECTRONICS manufacturer Kyocera has reached an agreement to renew its sponsorship of the International Ice Hockey Federation’s World Championship until 2017.
US Olympic Committee banks new sponsorship
AMERICAN ONLINE broker TD Ameritrade has extended and expanded its sponsorship of the US Olympic Committee (USOC) to include the 2014 and 2016 US Olympic and Paralympic teams
Barca confirms switch to Qatar Airways
FC BARCELONA has announced Qatar Airways as the Spanish club’s first commercial shirt sponsor, in one of world football’s most lucrative shirt deals.
Aircel extends Chennai Open title sponsorship
INDIAN TELECOMMUNICATIONS firm Aircel has extended its title sponsorship of the Chennai Open men’s tennis tournament for three more years, until 2016.
Home Depot makes way for StubHub Center
SECONDARY TICKETING company StubHub has agreed a multi-year deal for the naming rights to Los Angeles Galaxy’s ground, the Home Depot Center.
EverBank to present Tampa Bay Championship
THE PGA Tour has secured a last-minute one-year deal which sees American financial services company EverBank become the new presenting sponsor of the upcoming Tampa Bay Championship
Opel upgrades to Feyenoord shirt fronts
DUTCH EREDIVISIE outfit Feyenoord has signed a four-year, front-of-shirt sponsorship deal with German car manufacturer Opel
Under Armour takes leap into USA Gymnastics
AMERICAN SPORTS clothing manufacturer Under Armour has agreed an eight-year sponsorship and supply deal with USA Gymnastics
Samsung partners Sochi Winter Paralympic Games
CONSUMER ELECTRONICS brand Samsung has been named as a Worldwide Partner of the 2014 Winter Paralympic Games to be held in Sochi, Russia
NRA strikes controversial Nascar deal
THE NASCAR Sprint Cup race at Texas Motor Speedway in April will be sponsored by American non-profit organisation the National Rifle Association (NRA)
Emirates secures Old Trafford naming rights
DUBAI-BASED airline Emirates has continued its recent flurry of high-profile sponsorship agreements by signing a 10-year deal with Lancashire County Cricket Club (LCCC)
Etisalat upgrades Barca sponsorship
ABU DHABI-BASED telecommunications company Etisalat has extended its sponsorship agreement with Spanish La Liga team FC Barcelona for a further four-and-a-half years until June 2017
Standard Life becomes first worldwide partner of Ryder Cup
THE RYDER CUP has secured its first-ever global sponsor after Standard Life Investments agreed a deal to partner the event in Europe and the US