News

JAPAN’S LARGEST AIRLINE All Nippon Airways (ANA) has become the latest corporate brand to offer support to the Tokyo bid for the hosting of the 2020 summer Olympic Games.

ENGLISH PREMIER LEAGUE champions Manchester City have signed luxury fashion label Hugo Boss as the club’s official fashion and clothing partner.

THE INDONESIAN business unit of global insurance brand Allianz launched an online running community site this week in support of its recently-signed title sponsorship of the Allianz Jakarta Heart Run 10K

ING BANK'S ING Lockerwall campaign and Octagon’s BMW Drive For Team USA were honoured at the International Sports Marketing 360 Awards.
Para Sport

SPEAKING AT Sports Marketing 360, brand marketers associated with The London 2012 Olympic and Paralympics Games were universally positive about the Games experience, both commercially and personally

AS A SPONSOR of the FIFA World Cup, the UEFA Euros and one of the world’s greatest footballers Cristiano Ronaldo, Castrol has identified football as a core strand of its sports marketing strategy.

SARACENS CHIEF EXECUTIVE Edward Griffiths delivered a masterclass of innovative thinking on rugby matters at Sports Marketing 360 - coining a smattering of memorable phrases along the way

SPORTS MARKETING FRONTIERS, in collaboration with our partners SMG Insight/YouGov, is conducting our third annual global survey of brands, rights holders and agencies

THE MALAYSIA-BASED agency Total Sports Asia has snared Homestead as the Official Team Sponsor of the Sri Lanka national cricket Team for all International Cricket Council (ICC) events for the next thee…

FINNISH GAMBLING monopoly Alands Penningautomatforening (PAF) has signed a sponsorship agreement with the Spain's Liga Nacional de Futbol Profesional a.k.a 'La Liga'

JAMAICAN SOCCER received a welcome financial boost when China-based engineering firm China Harbour agreed a one-year, J$22 million (US$250,000) package with the Premier League Clubs Association (PLCA)…

THE INTERNATIONAL OLYMPIC Committee (IOC) has recruited Nike, the world’s leading sports apparel brand, to become an official supplier in its clothing category. According to insidethegames.b

ADIDAS HAS EXTENDED its kit supply deal with Argentine football giant River Plate through to December 2018

JAPANESE TECHNOLOGY and document services company Ricoh has extended its title sponsorship of the Women’s British Open for a further three years.

INTERWETTEN GROUP, the Austria-based online sports gambling brand, has signed a deal with Spanish La Liga team Sevilla FC that will see the logo for its Interwetten.es domain appear on the club’s shirts.
Para Sport

LONG-STANDING Olympic sponsors have learned that their association brings with it risks as well as benefits

SAMSUNG HAS activated a renewal option in its contract with Chelsea Football Club to remain as the shirt sponsor of the Premier League team until 2015

LAND ROVER will be an Official Global Sponsor of the British & Irish Lions Tour to Australia in 2013, continuing a relationship which began in 1997