Legacy
Reasons to be cheerful #8: Multi-screen marketing
GONE ARE THE days of the couch potato slumped in front of the TV. Research by Octagon and others shows that watching television is now a much more interactive and social experience
Reasons to be cheerful #7: Top global brands still lack penetration
SETTLE DOWN in the back. This is some data to get your head around which shows the kind of opportunities sports marketing can open up
Reasons to be cheerful #6: Emerging markets are still emerging fast
THE GLOBAL companies that are some of sports biggest sponsors are building their brands in the land grab that is going on in emerging markets
Taking branding to the Extreme
FRONTLOADED started life with a "Big Picture" from the world of sailing and ends the year with this image from the Extreme Sailing Series, which has just announced its race event calendar and eight host…
Positive mentions decline for Ferrari and Marlboro
LAST SUMMER at a reported $500 million, Marlboro extended its sponsorship of Ferrari’s F1 entry, the Scuderia Ferrari Marlboro car, until the 2015 season.
World Championship rivals step up to the oche
LADBROKES WORLD DARTS CHAMPIONSHIP vs LAKESIDE WORLD PROFESSIONAL DARTS CHAMPIONSHIPS: The 2012 Ladbrokes World Darts Championship, run by the PDC, got underway this week - and will soon be followed by…
Reasons to be cheerful #5: We’re lucky to be in sport
NEW DATA FROM consulting giant PwC suggests sports sponsorship is set to grow steadily where other sectors of the economy may struggle
Reasons to be cheerful #4: The demographic dimension
WHILST NOT losing sight of the plight of those who have lost their jobs amid the austerity sweeping Europe, from a sponsorship perspective it is good news
Reasons to be cheerful #3: Value opportunities
AS THE SAYING goes, it’s an ill wind that blows nobody any good so, whilst there are some sports and rights holders that are feeling the chill, there are big opportunities for new companies wanting to g…
Reasons to be cheerful #2: Sponsorship is about business
AMID THE doom-laden headlines about the end of Europe as we know it business is quietly getting on with, err, business. And a good thing too, as it’s overwhelmingly business that invests in sports marketing.
Dow’s Olympic Stadium sponsorship turns negative
IN AUGUST 2011 Dow Chemical Company agreed to provide the Olympic Stadium wrap for London 2012. The growing controversy surrounding the deal makes for an interesting sentiment analysis
Reasons to be cheerful #1 2012
‘TIS THE SEASON to be jolly but there seems very little festive cheer in our newspapers and on our TV screens.
Miss Sprint Cup girls meet Elvis in LA
WITH SPRINT renewing its NASCAR Sprint Cup Series deal until 2016, there will be plenty more photo opportunities for the Miss Sprint Cup girls
Galaxy and Victory seek commercial gains
LA GALAXY vs MELBOURNE VICTORY: LA Galaxy played Melbourne Victory this week in a high-profile friendly match between arguably the top soccer club brands from Major League Soccer and the Hyundai A-League…
Could Aurasma herald a new sponsor sector for sport?
A STRAW POLL of Tottenham supporters at Frontiers found most (both) could name their shirt sponsor and 50% (1) connected them with “some sort of software”. So
Vanity, vanity…all is Vanity Fair
P&G APPEARS to have launched the publicity blitz for the group's Olympic Ambassador programme by borrowing the design clothes of US-style bible Vanity Fair
No stopping the Jordan juggernaut
JORDAN (THE PLAYER) vs JORDAN (THE OWNER): Last Friday, basketball legend Michael Jordan earned himself a probable few million dollars more when the NBA lockout was resolved in favour of the owners
Adidas sponsorship of British Olympic Team creates little additional value online
ADIDAS RENEWED its sponsorship of the British Olympic Association (BOA) until Rio 2016 this week, extending the partnership between the two parties to 33 years