Legacy

BRADY vs MANNING: There has been plenty of talk before this Sunday’s Super Bowl about the relative brand endorsement strengths of quarterbacks Eli Manning of the New York Giants and Tom Brady of the N…

AS NEWS EMERGES of more protests from India over Dow Chemical’s Olympic sponsorship of the London Olympic Stadium wrap and a former UK Olympics Minister calls the deal provocative, Frontiers was prompted t…

JAPANESE IMAGING and top-end digital camera maker Canon has announced it is extending its relationship with MLB team the New York Yankees, but the move comes on the back of a troubling picture for the…

SWANSEA CITY sponsor, online gaming operator 32Red’s latest earnings report shows that 2011 saw it post record revenues of £25 million. Revenues for the year rose 48 per cent on the £16.9 m

FRONTLOADED IS playing the patriot card this week with an image of the Serb superstar Novak Djokovic under pressure between sets at the Australian Open semi-final against Britain’s Andy Murray.

WHEN KOREAN electronics giant Samsung signed up as lead sponsor of the IAAF’s Diamond League series it was seen as an endorsement of the athletics federation’s attempts to provide a narrative around the…

SPONSORS CAN often have a tough time of it and have to tread a careful path between putting themselves out there and protecting their brand reputation

PUMA AND Kappa are both tied to major sports in Jamaica, but which brand has the greater share of voice?

MTN vs ORANGE: Two mobile networks have title sponsored the CAF African Cup of Nations (currently under way in Gabon and Equatorial Guinea) since 2004, but how much did Orange pay compared to its predecessor…

OLYMPIC SPONSOR McDonald’s has got into hot water over a Twitter campaign designed to encourage customers to share their happy experiences of the fast food chain.

HE WAS ONE of the sponsorship industry's most colourful and notorious characters and at the top of an apparently large and successful finance empire, but now Allen Stanford is in court in the US a broken…

IT'S THE BENCHMARK advertising event of the year where brand watchers have the chance to see who’s up and who’s not in terms of trading and confidence. Wh

SINGAPORE 2010 vs INNSBRUCK 2012: Like the sponsorship model for the inaugural Summer Youth Olympic Games in Singapore 2010, the first Winter Youth Olympic Games in Innsbruck began with a clean sheet of…

MCDONALD'S IS THE seventh partner to renew its Worldwide TOP Partner status for a further two Olympic cycles through the 2020 summer Games, but who's talking about it?

WHEN FRONTIERS reported a few days ago that the 100-year old film-maker Kodak has renewed it sponsorship of the PGA Tour, we postulated that it was a last ditch play to attract buyers for its portfolio…

AUTOMOTIVE IS ONE of the most important sponsoring sectors and a bellwether of consumer and industrial confidence
Football

THREE "BIG NAME" English Premier League (EPL) clubs are close to signing six-figure deals to generate new revenue streams from in-stadium mobile apps

TOTTENHAM HOTSPUR are flying high this season. Not only are they on course for a Champions League spot next year but, slip ups at Wolves aside, they may even challenge for honours in 2012