Legacy

THIS FOLKS, if you didn’t already know, is Tim Tebow, the recently acquired New York Jets quarterback as he is introduced to the media at the Atlantic Health Jets Training Center on March 26, 2012.
Multi-sport

THE MAN WHO helped create The Olympic Partner (TOP) programme has told Sports Sponsorship Insider that “the most successful international marketing programme ever created” is on borrowed time if the rev…

DITCHING AN OLD partner and moving in with a new one is often acrimonious. Battles are often fought over property which In more normal circumstances would be seen as petty

AS THE WORLD struggles to gain economic momentum, a real gap seems to be opening up between companies powering out of the recession and those for whom the economic crisis exposed deeper weaknesses

BRAINS vs HEINEKEN: After a third Grand Slam victory in Cardiff on Saturday, the Welsh Rugby Union (WRU) raised a glass or three to new partnership deals in the official ale, lager and cider categories

NUTRITION COMPANY Herbalife is an official sponsor of the world’s best footballer, Barcelona forward Lionel Messi, but there is one man who attracts more social media attention in association with the b…

MANCHESTER UNITED'S shirt sponsor, insurance corporation Aon has announced that it is leaving its Delaware headquarters and moving to the UK

HARD ON THE heels of a third grand slam in eight years, Welsh rugby can celebrate another success, this time off the field as they have announced partnerships with two beer brands

TOO OFTEN Frontiers reports on acquisitions between major global companies which sees big-name brands disappear

IN COMMON with pretty much all other Olympic sponsors, consumer products and healthcare giant Proctor & Gamble is predicting an increased use of social media marketing in the run up to London 2012 and…

THE CHALLENGE for a top sponsor of any team event is to capture the tribal loyalty of the teams involved whilst retaining positive profile no matter which ones progress through the knockout stages

THE COURSE of the Premiership season never runs smoothly as Liverpool have discovered, despite ‘King Kenny’ being installed as a totemic management figure.

THERE IS ALWAYS a question mark over Olympic domestic sponsorship: even supporters of London 2012 are supposed to have been leant on by politicians to sign up as their patriotic duty

RUSSIAN BANKS VTB and Sberbank both invest in sports sponsorship, but which institution attracts the most coverage on social media platforms?

AFTER PRINCE Harry’s inadvertent role in the promotion of the Puma brand in tandem with Usain Bolt, the third in line to the British throne was in the public eye again at the Sentebale Royal Salute Polo C…

QANTAS AUSTRALIAN GRAND PRIX – 2012 vs 2011: This weekend’s Australian Grand Prix will again be title sponsored by Qantas, the national airline of Australia, which has taken the lead sponsorship role in …

JAGUAR LAND ROVER is a quintessential British brand famous for its stylish muscle cars and the best 4x4… in the world.

ANYONE WHO HAS ever sold sponsorship (or any other form of marketing) knows that a financial crisis or recession makes closing deals a challenge