SportBusiness Staff

AS THE PREMIER LEAGUE season kicks off this Saturday, Frontloaded considers the rivalry between the champions Manchester United and their ambitious neighbours Manchester City

MERCEDES-BENZ will complete its first year as “Official Patron” of three out the four golf Majors when the 93rd PGA Championship concludes at the Atlanta Athletic Club, Georgia, this Sunday. T

MANCHESTER CITY FC will start the new season as the only Premier League club without a betting or gaming company partner, shunning a sector that has become one of the most reliable revenue streams for…

THROUGH ITS GUEST-LOYALTY programme Hilton HHonors, Hilton Worldwide has become the second international sponsor of the Chinese Olympic Team, in a deal valued by Frontloaded at around £1m per year.

MOTOGP AND INDIAN cricket sponsor Honda was decimated by the Japanese tsunami earlier in the year

BARCLAYS IS THE UK bank most exposed to changes in regulation which would split its high street operation from riskier investment banking activities

NEWLY INKED WTA title sponsor, BNP Paribas is the biggest holder of Greek bonds of all French banks so its investors were reassured when the it announced a provision of only €534m against its exposure t…

MOBILE PHONE operators are among the biggest sponsors of sport so Frontiers is always interested in corporate activity in the sector particularly where it involves the world’s richest man, Carlos Slim.

US MOTORCYCLE manufacturer Harley-Davidson has extended its sponsorship of the mixed martial arts promoter Ultimate Fighting Championship (UFC) in a multi-year agreement

AUSTRALIAN SPORTS SPONSORSHIP came of age after Sydney 2000. But the difficult economic environment of the last few years has forced businesses to re-evaluate their sponsorship strategies