SportBusiness Staff

THE CHANGING of the guard art the top of the world cricket rankings will be officially rubber stamped after this weekend’s Fourth Test between England and India.

HOME TO NFL TEAM the Denver Broncos, Invesco Field at Mile High has been renamed Sports Authority Field at Mile High under a new naming rights deal, August 16

INVESTEC'S FIVE-YEAR deal with English women’s hockey will not be used to piggy-back brand association with the London 2012 Olympic Games, Raymond van Niekerk, the head of global marketing at Investec, h…

O2 HAS SIGNED the biggest jersey sponsorship deal in Irish sport, reportedly paying between €12m and €14m for the right to badge the Irish rugby union team for four years through the 2015 World Cup unt…

NOT SATISFIED that its approach for Aussie beer brand Fosters was being taken seriously, SABMiller has gone on the offensive with a hostile takeover bid

THIS SHOULD BE a good week for Danish brewer Carlsberg as it announced its status as official beer partner to Arsenal Football Club in a deal likely to be worth around £10m.

IN ADDITION TO trying to recover lost ground with consumers, BP is also fighting a rearguard action with shareholders as it suffers the fallout from the Deepwater Horizon oil spill and a failed joint venture…

FORTY YEARS AGO the Trinitron TV propelled Sony to the top flight of electronics manufacturers - a position it sought to reinforce back in 2006 when it signed up as a global sponsor with FIFA

RUSSIA HAS BEEN a graveyard for several global brands – BP, Daimler Chrysler and Siemens have all faced difficulties – so Pepsico’s deal to buy one of the country’s most trusted dairy companies has to …

NEW DATA HAS shown leading branded goods companies are increasing both price and volumes despite pressure on consumers. Major sports supporter companies such as Unilever (Dove, Persil etc