SportBusiness Staff

CURRENT US OPEN champion Rory McIlroy this week signed a multi-year sponsorship deal with the UK arm of Spanish-based banking group Santander

No wonder Harry Kewell’s looking so pleased with himself.

FORMULA 1 has long claimed its net impact on the environment is positive through technological developments in street cars. Now this claim is being put to the test in a wider manufacturing context

TIER 2 SPONSORS of the Glasgow 2014 Commonwealth Games will pay one-twentieth the price paid by their London 2012 equivalents, Frontloaded can reveal

EMIRATES COULD be on its way to a triple crown of major Australian sports event title sponsorships having struck a three-year title rights agreement with the Australian Open golf championship

REIGNING SUPER BOWL Champions the Green Bay Packers have renewed their marketing partnership with the Ernest and Julio Gallo-owned New Amsterdam Gin brand for the 2011-2012 season

WHEN THE STORY broke on July 29 that AirAsia CEO Tony Fernandes considered purchasing a controlling stake in Queens Park Rangers, 8

OVER THE COMING weeks, aficionados of European horse racing will have two classic events on which to place their bets: the Qatar Prix de l’Arc de Triomphe at Longchamp (October 2) and the six-race QIPCO B…

PEPSICO'S recent $1bn+ deal with NFL has raised the stakes for the brands involved and put pressure on the company to deliver

SHARES IN some key gaming sponsors have risen sharply on the news that one German state has voted in favour of online gambling