SportBusiness Staff

ETIHAD vs EMIRATES: The Etihad Abu Dhabi Grand Prix coming up this weekend offers another opportunity for the title sponsor to catch up with its Dubai-based airline rival Emirates in terms of global awareness

AUSTRIAN ONLINE gambling provider Interwetten AG has signed a deal that will see its Spanish-language brand Interapuestas

ENGLISH PREMIER League team Liverpool announced a two-year commercial tie-up with Turkish Tourism earlier this week, in a deal valued by Frontloaded at between £0.5m and £1m per year.

THE EXPANDING U.S. nutritional supplement company, MusclePharm Corporation, announced a one-year sponsorship deal with NFL superstar Chad Ochocinco, October 25

CAMPER, the Spanish shoe company, which sponsors Emirates Team New Zealand in the 2011-12 Volvo Ocean Race, has activated its partnership with the creation of the “Camper Pavilion” to highlight its des…

A FORMULA ONE grand prix took place on Indian soil for the first time in the sport’s history last weekend, October 30.

BECKHAM vs BECKHAM: David Beckham is already having a hugely lucrative London 2012. First Samsung, a Worldwide Olympic Partner, signed him up as Brand Ambassador

THE NATIONAL HOCKEY League (NHL) has become the first of the four major North American sports to sell the title rights to its All-Star Game

FRENCH CHAMPAGNE Moët & Chandon has been unveiled as a global partner (Gold) of the ATP World Tour for the next three years, in a deal valued by Frontloaded at between $3m to $5m per year.

CURRENT WBO Welterweight champion Manny Pacquiao, more affectionately known as ‘Pac-Man’, has agreed a one-year deal with luxury cognac brand Hennessy for a reported $1m. T