Bookmaker to partner The Jockey Club’s app
THE JOCKEY CLUB, the largest commercial group in British horseracing, is exploring opportunities with one of the UK’s “Big Four” bookmaker brands to partner a mobile app that will help drive commercial reven…
Investec stumps up the cash for English Test cricket
THE ENGLAND and Wales Cricket Board (ECB) announced this week that Investec, the international specialist bank and asset manager, has become the new title sponsor of English Test match cricket for the…
Emirates extends European presence with Hamburger SV renewal
DUBAI-BASED airline Emirates has confirmed its status as one of European football’s biggest sponsors after renewing its shirt sponsorship agreement with German Bundesliga club Hamburger SV for at least a…
Bwin gets buzz from new German gambling laws
ON SEPTEMBER 14, the northern German state of Schleswig-Holstein relaxed its gambling laws in Germany’s highly-regulated monopoly market.
America’s Cup buoyed by addition of four new sponsors
THERE WAS a flurry of commercial activity around the America’s Cup this week, with four new sponsors announced for the 34th edition of yacht racing's most iconic event.
No contest in NFL name game
NFL NAMING RIGHTS - Mercedes vs MetLife: ESPN’s Monday Night Football will come from the Mercedes Superdome, home of the New Orleans Saints, for the first time this season on November 28.
Investec marketers earn their stripes
WHOEVER CAME up with the replica zebra idea - Investec's internal marketing team or external PR agency - the publicity stunt involving the England cricket skipper Andrew Strauss and a striped quadruped…
Thomas Cook brand takes a tumble along with shares
A FEW SHORT months ago it must have seemed like a great idea for Thomas Cook: sponsor some of the biggest properties in sport and bask in consumer confidence when others in the sector are struggling
Nationwide may not get credit it deserves for mortgage lending
SPONSORS COME and go so when The Nationwide withdrew its corporate support of the England football setup in 2010 no-one was particularly surprised
TAG Heuer scoops prestigious watch award
EVERY INDUSTRY has its awards but there are few outside the Oscars that can match the Grand Prix de l’Horlogerie de Geneve for glitz and glitter.