McDonald’s goes large with Olympic deal (again)
AS NEWS EMERGES from Olympic headquarters that long-standing sponsor McDonald’s has signed up for another eight years, Frontiers was prompted to ask what each side gets for the reported $100m per Games, p…
Bwin hits stumbling block in Portuguese court
THE PATH OF a successful sponsorship doesn’t always run smoothly but Bwin.party, the world’s biggest listed online gaming company, has found its intentions firmly knocked back by regulators in Portugal. Th
100-year Olympic sponsor Kodak is down but not out (yet)
THE COMPANY was once one of the most familiar brands in the world with its image all over our most treasured mementos, now Kodak is struggling for survival
Kingfisher Airlines increasingly likely to have wings clipped
VIJAY MALYA is the self-proclaimed ‘king of dreams’ but part of his alcohol to airlines empire is turning into a nightmare for the F1 and IPL sponsor. Ki
Williams F1 sponsor exits amid regulatory challenge in the US
THE NEWS THAT AT&T would not be renewing its 4-year sponsorship of Williams Formula 1 was greeted with dismay by F1 fans concerned that the team will struggle to replace the reported $26m that the company…
Virgin Money rolls over the Rock
VIRGIN MONEY'S agreement to take over mid-season from Northern Rock as the main shirt sponsor of Premier League Newcastle United clearly caught the caught shirt manufacturers Puma by surprise
Sony Ericsson quietly exits WTA sponsorship
IN LATE DECEMBER Sony Ericsson quietly announced that 2012 would be its final year as sponsor of women’s tennis and the WTA; taking “a strategic decision based on the evolution of the business and the…
Cricket Australia in the clouds with new Qantas deal
CRICKET AUSTRALIA received a late Christmas present over the festive season with Qantas, Australia’s national airline, signing a four-year sponsorship deal at the Melbourne Cricket Ground on Boxing Day.
Kodak keeps swinging with PGA Tour
BANKRUPTCY-THREATENED Eastman Kodak and the PGA Tour extended their Official Marketing Partnership through 2016 – building on a previous five-year renewal signed in January 2009.
Northern Rock no more for Newcastle United
VIRGIN MONEY was revealed as the new shirt sponsor of Barclays Premier League club Newcastle United this week, four days after the company officially took control of previous shirt sponsor, Newcastle-based…