Snooker racks up title sponsors
THE COMMERCIAL health of snooker was given a lift this week after a succession of sponsorship deals were announced, including title sponsors for two events and a personal endorsement deal for defending…
C’mon Andy Murray…and Kia
FRONTLOADED IS playing the patriot card this week with an image of the Serb superstar Novak Djokovic under pressure between sets at the Australian Open semi-final against Britain’s Andy Murray.
Samsung celebrates strong results with sponsorship extension
WHEN KOREAN electronics giant Samsung signed up as lead sponsor of the IAAF’s Diamond League series it was seen as an endorsement of the athletics federation’s attempts to provide a narrative around the…
Aviva taps into social media conversations to adjust its messages
SPONSORS CAN often have a tough time of it and have to tread a careful path between putting themselves out there and protecting their brand reputation
Audi strikes $36m FIS Ski World Cup deal
THE INTERNATIONAL Ski Federation (FIS) has signed its most valuable commercial agreement in history after Audi renewed its title sponsorship of the FIS Ski World Cup for a further six years
Jamaican sponsors in digital battle
PUMA AND Kappa are both tied to major sports in Jamaica, but which brand has the greater share of voice?
Orange spends big for African Adventure
MTN vs ORANGE: Two mobile networks have title sponsored the CAF African Cup of Nations (currently under way in Gabon and Equatorial Guinea) since 2004, but how much did Orange pay compared to its predecessor…
Kappa pays less for “The Reggae Boyz”
“THE REGGAE BOYZ”, Jamaica’s national football team, will be sponsored by Italian kit manufacturer Kappa in a new deal with the Jamaica Football Federation (JFF) worth around $2m over three years ($666…
IAAF Diamond League sprints on with Samsung
THE INTERNATIONAL Association of Athletics Federations (IAAF) has secured Samsung as the title sponsor of its Diamond League series for the third year in a row
McDonald’s Twitter campaign shows brand pitfalls of social media
OLYMPIC SPONSOR McDonald’s has got into hot water over a Twitter campaign designed to encourage customers to share their happy experiences of the fast food chain.