Justin Leonard raises glass with Beringer
NAPA VALLEY winemaker Beringer Vineyards has announced a personal endorsement deal with PGA Tour golfer and 1997 British Open champion Justin Leonard
Nissan Rio 2016 sponsorship matches regional ambitions
AS NISSAN WAS CONFIRMED as the latest major sponsor to be announced by Rio 2016, Frontiers dug into the Japanese car manufacturer’s business ambitions to see whether the deal makes sense.
Major brands back USA Sevens
USA SEVENS 2012 vs USA SEVENS 2011: The USA Sevens rugby tournament, the largest rugby event in North America, has consolidated its sponsorship base for the upcoming fifth leg of the HSBC Sevens World…
The Boat Race buoyed by BNY Mellon
THE BOAT RACE (TBR), one of the oldest and most iconic events in British sport, landed a new title sponsor this week with US bank BNY Mellon signing a five-year deal
O2 extends with RFU through 2015 Rugby World Cup
Telecommunications brand O2 has extended its sponsorship of English Rugby in a four-year deal announced by the Rugby Football Union (RFU) this week
Sahara triples investment in Indian Hockey
DAYS AFTER Sahara India Pariwar signalled its intentions to end its sponsorship of the Board of Control for Cricket in India (BCCI); it has signed a five-year renewal with the national governing body for…
Six more years for Valero and the Texas Open
THE PGA TOUR and Valero Energy Corporation have signed a six-year extension of Valero's sponsorship commitment to the Valero Texas Open in San Antonio, Texas for between $6m and $8m per year
Bolt creates a buzz for Virgin
RICHARD BRANSON'S Virgin Media wireless company has hired the fastest man alive in order to promote its new broadband service, but has it worked?
Christian Voigt, Senior Head of Global Sports Marketing, PUMA
By Matthew Glendinning