LEADERS 2014: Content key to capitalising on Fifa rights, says Coca-Cola
The use of real-time marketing and content is “increasingly important to brands and makes the FIFA World Cup even bigger than it was before”.
Serie A jumps through more hoops
Italy has more laws on its statute books than any other European country but Italians are famous for considering them to be mere suggestions, polite recommendations, even paternalistic forms of advice, rather than binding rules...
Sky Bet: Update
Online betting company Sky Bet focuses its sponsorship budget on football and horse racing, which comprises around 83 per cent of the company's revenue.