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American Football

Sponsorship sales executive Henry Birch has taken on a new role as head of sponsorship UK for the NFL’s Jacksonville Jaguars and Premier League club Fulham.
Football

English Premier League club Brentford has signed up e-commerce platform Aosom as a sponsor. The deal will commence immediately and run until the end of the 2023-24 season
Basketball

Japanese car manufacturer Nissan has been unveiled as a sponsor of the pre-season matches between National Basketball Association (NBA) franchises Golden State Warriors and Washington Wizards in Japan
NFL

The Cincinnati Bengals will now play at Paycor Stadium after the National Football League team secured a long-term naming rights deal with Cincinnati, Ohio-based human capital management software company…

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Footballl

Initial idea behind deal would have seen Puma combine Serie A ball supply rights with FIGC kit deal Puma keen to make strides in football segment of sports equipment market in Italy
Motorsport

Formula 1 has added at least $78.5m (€72.1) in sponsorship portfolio value via four new deals announced over the last two months, SportBusiness understands.
Football
Tyres

With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Cricket
Mobile Phones

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent