LEADERS 2014: Allianz had arm twisted to sign Munich arena deal

Christian Deuringer, director of global brand management at insurance company Allianz, said the brand had to be heavily persuaded into taking its flagship stadium naming rights deal in Munich but described the results as a “dream”.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here