CLEAN EVENT Schmeen event. Despite protests to the contrary from the IOC and LOCOG, London 2012 was fertile ground for brands seeking to put their products at the heart of the action. The opening ceremony was, as ever, a God-given opportunity to put branded clothing on some of the finest clothes horses in the world and Ralph Lauren (USA) and Armani (Italy) lost no time in kitting out their athletes from head to toe.
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