Turkish Airlines is spreading its wings

CULTURE LOVERS are forever pointing out instances where life imitates art as testimony to the insights that artists can provide. Now, there is evidence that sponsorship has similar predictive powers (only without all the luvvies) as emerging airline sponsors start to dominate in the real world too.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here