AUTOMOTIVE MARKETERS have seen it all before: it’s like Korea in the 1980s and China or Russia in the 2000s. Now India is experiencing the emergence of a new class of super-rich consumers with apparently limitless money to burn on luxury goods. Despite the India’s notoriously potholed roads, the number of consumers willing to blow a fortune on a shiny new set of designer wheels looks set to top a quarter of a million within five years according to local market analysts.
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