Diageo’s Brazilian push to catch World Cup and Olympic waves

REGULAR FRONTIERS readers could be forgiven for thinking we have an unhealthy fascination with the demon drink but news that alcohol giant Diageo is paying almost $half a billion for a Brazilian liquor maker got our juices flowing.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here