Qatar’s emergence as sporting power felt in sponsorship in many ways

WHEN THE QATAR Foundation put its badge on FC Barcelona shirts and within weeks the Qatar Investment Authority announced a takeover of Paris Saint-Germain, some observers assumed the deals were more an example of competition between Middle East rivals and a chance to trump Abu Dhabi’s acquisition of Manchester City. The reality may be much more complex and sport and sponsorship cannot be split from the wider changes going on in the region and across the Arab world.

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