3 Questions for London 2012 sponsors caught in media storm

THIS WEEK MARKED 100 days until London 2012, so queue media outrage at the links between IOC and LOCOG sponsors and a variety of social ills. British consumers were ‘rocked’ by statements from doctors linking Olympic sponsors McDonald’s, Coca-Cola and Cadbury's with a rise in levels of overweight and obese young people and adults. McDonald’s has been particularly singled out in the UK press in a week when it announced it would put Olympic mascot toys in its happy meals in a competition aimed at children.