TOO OFTEN Frontiers reports on acquisitions between major global companies which sees big-name brands disappear. The relentless logic behind pruning sub-scale brands may make sense to marketers looking to get more bang for their budget but it is bad news for seekers of sponsorship.
You need to be a SportBusiness Sponsorship subscriber to view this content
Talk to our team of experts to learn more about the benefits of subscribing
Already have an account? Sign in here