UK Rugby paves the way for sponsors old and new

UNLESS YOU'RE AN All Black the Rugby World Cup in 2011 will probably not go down as one of the most memorable events. With a lacklustre England team, numerous off-the-pitch incidents and a woeful French team reaching the final, it was not the sport's greatest showcase. Elsewhere, the RFU imploded on and off the field and yet its sponsors have proved to be the givers that keep on giving.

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