Is Asia the key to BGC’s last-minute Masters snooker sponsorship?

IF YOU ARE AN interdealer broker marketing is always going to be a pretty targeted business. So, what is BGC doing taking title sponsorship of World Masters Snooker? The company describes itself as a leading global intermediary to the wholesale financial markets, with brokerage services including price discovery, trade execution, straight through processing and clearing, settlement and access to electronic trading services.

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