Reasons to be cheerful #9: High growth sectors dominate sponsorship

IF THE FIRST eight reasons to be cheerful have left you cold, Frontiers presents further evidence that sports marketing is where it’s at in terms of positivity and opportunity in 2012. We have long identified certain business sectors as having good reasons to use sponsorship as part of their marketing mix. What we haven’t done before is identify how much opportunity there is for operators within these sectors and thus build the rationale for your sponsorship sales pitch.