Reasons to be cheerful #8: Multi-screen marketing

GONE ARE THE days of the couch potato slumped in front of the TV. Research by Octagon and others shows that watching television is now a much more interactive and social experience. Technology now enables viewers to simultaneously watch sport, source sport-related content and interact socially. This has dramatically increased the amount of “appointment to view” programming as consumers become used to a party atmosphere online even if they’re home alone.

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