Pepsico reshuffle sees new faces at the top of NFL sponsoring brands

PEPSICO'S recent $1bn+ deal with NFL has raised the stakes for the brands involved and put pressure on the company to deliver. Long-time Pepsico staffer, Al Carey steps up to take over the combined beverage business, Massimo d’Amore steps back to focus on Gatorade and Tropicana and Tom Greco will take the hot seat in Frito-Lay snacks business. Under the structure of the NFL deal, each Pepsico brand will invest between $15m and $20m annually so each of these executives will be seeing plenty of each other as they coordinate their approach. The company’s push into bigger sponsorship deals and boardroom changes are part of its response to falling sales of core products in North America. CEO Indra Nooyi has come under pressure to revive the US drinks business in particular amid tough competition from rivals Coke.