Airlines: sky’s the limit for Emirates

THE ALMOST PERMANENT state of flux in the airline industry means that the use of sponsorship by carriers relates more to the type of airline than it does to size. Airlines can essentially be split into three categories. First are the so-called ‘legacy’ carriers; traditional national airlines such as Lufthansa, American Airlines, British Airways and Qantas.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here