Sony’s top “musketeer” leads the charge on consumer products

KAZ HIRAI LOOKS set to emerge ahead of a quartet of Sony executives dubbed the four musketeers. The group was hand picked by CEO Sir Howard Stringer to form the next generation of the company’s leaders so what Hiriai says is worth listening to. Hirai has recently been promoted from the PlayStation games division to head up the whole of Sony consumer electronics. He oversaw the launch of the latest PSP handheld games device and has also announced a Sony Ericsson PSP Phone. He is betting the future on products that fuse hardware and entertainment and sees huge possibilities for a range of networked products that will sell digital content. - 11/3/2011

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