Indian sponsorship boosted by retail expansion

ONE OF THE KEY planks in the successful activation of sponsorship in any market is a well-developed retail sector. Leverage at the point of sale is much more challenging through small operators than through bigger chains. Reliance Brands announcement that it is to more than double its retail operation is therefore good news for Indian sponsors. Reliance, alongside India’s other retailers, Big Bazaar and Bharti Walmart are moving rapidly to organise an industry that will give marketers access to 1.1 billion consumers. - 14/3/2011