Coke and Pepsi performance show differences in strategy

BOTH COCA-COLA and Pepsi reported results in February but showed very different market performance. Whilst Coke boss Muhtar Kent conceded “recovery is still mixed around the world,” he was happy that stability was returning and reported strong sales growth on the back of investment in marketing. PepsiCo by contrast has been hit by large increases in input prices for its snack food range. Food brands including Walkers, Quaker and Frito-Lay account for 50% of PepsiCo revenues and they have all suffered from inflation in oil and agricultural commodities. These have trimmed profits despite revenue growth in 2009. - 11/2/2011