BrandZ study identifies new Value-D brands

DESIRE IS THE new imperative for brands selling online outweighing price in the decision-making process, Millward Brown’s latest BrandZ study has found. The research shows only 7% of consumers make the decision to buy on price alone whereas 81% consider brand. Those brands which create strong desire will outsell those that do not and they can often achieve a premium price too. - 14/3/2011

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