Asia set for own-label boom

HAVING PROVIDED much of the growth of branded products in recent years, Asia is waking up to own-label groceries. Research firm Datamonitor has produced figures showing that food store own brands will account for over $25bn of sales by 2014. Soft drinks make up the lion’s share of this forecast at $11.3bn with alcoholic drink sales worth $500m. Wal-Mart is the biggest grocery chain in the region but its lead is being cut in China by local rivals Vanguard and RT-Mart. - 7/3/2011

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