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Editor Matthew Glendinning previews the new edition of the SportBusiness Sponsorship newsletter Welcome to the October issue of the SportBusiness Sponsorship newsletter

Inside this issue: Coca-Cola deal completes Premier League portfolio Allianz joins Visa at the TOP for financial services Puma steps up revenue pace, targets high-end clubs

Inside this issue: ‘CR7 effect’ may ease political pressure on Serie A sponsorships Rolex replaces Citizen as US Open timekeeper B

Inside this issue: Borussia Dortmund – football’s ultimate challenger brand All upside for NFL from ‘win-win’ Nike-Fanatics deal Unibet deal kicks off PSG’s regional betting strategy AWS get

Inside this issue: FFF set to exceed €100m p.a.

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Features

Inside this issue: ABB adds $25m per year to fast-growing Formula E revenues BYD deal highlights rise of Arsenal’s secondary partners Vodafone extends push into esports with ESL deal

Inside this issue: AC Milan’s heritage keeps sponsors happy when the trophies dry up AIA extension sets up Spurs ahead of Naming Rights push

Inside this issue: AirAsia deal adds to UFC’s presence in Asia-Pacific Dell Technologies joins top echelon at McLaren Competition expected to drive AFC rights above $100m per year

Inside this issue: Juve aims to drive commercial income to level of broadcast rights AO’s global growth justifies Kia’s 74 per cent fee increase B

Inside this issue: Aviva extends naming-rights deal for Irish national stadium China Unicom outbids domestic rivals for Beijing 2022 Winter Olympics