RH Focus
FFF to exceed €100m mark in annual partner income
he Fédération Française de Football will earn more than €100m ($116m) per season in sponsorship from the 2018-19 season, after a round of renewals and an adjustment of the sponsorship hierarchy to give…
Winning with style: AC Milan’s heritage keeps sponsors happy
AC Milan's new owners want to build on the heritage of success-with-style but expand the club’s horizons to become a global brand with a footprint that extends from China to the US.
Juve aims to drive commercial income to broadcast rights level
Juventus is different. Doing things differently has become one of the touchstones of the Italian club’s projection of itself as a global brand.