Multi-sport

GL Events Field & Lawn has agreed a deal to support the 2018 edition of the European Championships multi-sport event, which will be co-hosted by the Scottish city of Glasgow and Berlin, Germany.

French clothing company Lacoste has agreed a partnership with the International Olympic Committee that will result in the launch of the first exclusive Olympic Heritage lifestyle apparel collection.

The athletics department of Boise State University has signed a six-year extension to its partnership with US sportswear company Nike.

Chinese manufacturing company Shougang Group has agreed a deal to sponsor the 2022 winter Olympic and Paralympic Games in Beijing.

Japanese design and construction firm Nomura has been unveiled as the latest official supporter of the Tokyo 2020 summer Olympic and Paralympic Games.

The Strathmore water brand has been unveiled as an official partner of the Glasgow 2018 European Championships.

Spanish sportswear company Joma has agreed a deal to supply clothing for this year’s summer Youth Olympic Games in Buenos Aires, Argentina.

The Australian Olympic Committee has entered into a partnership with Japanese sportswear manufacturer Asics.

Australian financial services company Westpac and coconut water brand Coco Fuzion 100 have signed up to support this year’s edition of the Invictus Games multi-sport event for wounded servicemen and women, which will take place in Sydney.

Retail and commercial banking company NatWest has renewed its title sponsorship of the Island Games multi-sport event.

The organising committee for the 2019 winter Universiade in the Russian city of Krasnoyarsk has agreed sponsorship deals with sports equipment manufacturer Forward, soft drinks company Coca-Cola and financial services company Sberbank.

Japanese food production company Marudai has agreed a deal to sponsor the 2020 summer Olympic and Paralympic Games in Tokyo.

Sports flooring specialist Gerflor has entered into a partnership with the Olympic Council of Asia (OCA).

United Airlines has expanded its partnership with Special Olympics, the movement that seeks to empower athletes with intellectual disabilities, making the association a global relationship.

German financial services company Allianz has agreed a deal to sponsor the upcoming Commonwealth Games in Gold Coast, Australia, while it has also renewed its partnership with the Australian Paralympic Committee.

The Indian Olympic Association has renewed its association with financial services conglomerate Edelweiss Group and has signed new partnerships with fabric manufacturer Raymond and sportswear brand Shiv Naresh.