Esport
Samsung sponsors Beckham-fronted Guild Esports, Ralph Lauren backs G2
Guild Esports, the esports organisation that boasts David Beckham as an investor-influencer, has signed consumer technology brand Samsung as its official display partner in the UK and Ireland
Mastercard renews with Northern LoL Championship in content-led deal
Payment services brand Mastercard has renewed its sponsorship of the Northern League of Legends Championship (NLC) in a deal with esports company ESL Gaming.
Red Bull and SecretLab sign as founding partners of Valorant Champions Tour
The new Valorant Champions Tour esports series from games publisher Riot Games has named energy drink Red Bull and gaming chairs brand SecretLab as founding partners
TikTok takes up front-of-jersey position at Tundra Esports
Chinese video-sharing network TikTok has signed up as the new ‘Principal Partner’ of London-based esports organisation Tundra.