Cricket

Cricket

Carlton & United Breweries has opted to return to one-day international cricket sponsorship after agreeing a deal with Cricket Australia to become the naming rights sponsor of ODI games in Australia.

Cricket

The Commonwealth Bank has extended its sponsorship of the Australian cricket team's Test matches in a four-year deal.

Cricket

Automotive company Mahindra Two Wheelers has agreed a sponsorship deal with the Rajasthan Royals IPL cricket team for the remainder of the 2013 campaign.

Cricket

Liberty Mutual Insurance Europe has struck a deal to become the official insurance partner of England's cricket Test match grounds for 2013.

Cricket

Waitrose has signed a three-year deal to replace Brit Insurance as the new sponsor of the England cricket team from May 2014.

Cricket

The England and Wales Cricket Board is finalising two major deals, for an England national team shirt sponsor and a title sponsor for the domestic Twenty20 club competition
Cricket

Central sponsorship revenue for the Indian Premier League Twenty20 cricket tournament is down by around four per cent in 2013
Cricket

THE INDIAN PREMIER LEAGUE (IPL) is projected to increase its sponsorship revenue by more than a third after securing Pepsi as the new title sponsor brand of the competition and renewing a central sponsorship…
Cricket

THE ORGANISERS OF the Indian Premier League (IPL) stand to lose millions of dollars in sponsorship revenue unless they address underlying problems affecting the property, a leading marketer has warned
Cricket

HERO HONDA, the former lead sponsor of the Delhi Daredevils, signed up for the same role with the Mumbai Indians in March for Rs 65-70 crore ($15m) over three years, making it – temporarily – the largest tea…