Bull Riding
Professional Bull Riders strikes Tractor Supply partnership
Professional Bull Riders, the Endeavor-owned international bull riding circuit, has secured a multiyear partnership with American rural lifestyle retailer Tractor Supply Company.
Endeavor’s PBR expects 25-per-cent sponsorship revenue jump
Endeavor-owned Professional Bull Riders is forecasting its biggest year-on-year rise in sponsorship revenue since its takeover by the sports and entertainment group
Coors Banquet becomes official beer of Professional Bull Riders
Professional Bull Riders has named the Colorado-based Coors Banquet the league's official beer. It is a local partnership, with PBR based in Pueblo, Colorado