Banking

IN THESE DAYS of banker bashing it's easy to damn them all as a group but that is to make two important errors

THE ENGLISH PREMIERSHIP Rugby 7s tournament has presented title sponsor J.P

RACY IS NOT a description that most banks would seek, particularly in this week of continuing revelations and scandals

FRONTIERS' MISSION is to elevate the status of sponsorship to that of the other elements of the marketing mix, so it is always frustrating when that status is undermined

BNP PARIBAS, Official Partner of the French Open, recently extended its relationship with the French Grand Slam through 2016 – but how does the brand fair online? T

MOST BRANDS claim a high degree of strategic thinking behind the sponsorship decisions they take so it is refreshing to here from Irish online bank RaboDirect that there was a large degree of good fortune…

SPANISH GRAND PRIX vs GRAND PRIX OF EUROPE: Spain’s ability to sustain two Formula One Grand Prix races per season has been shot to pieces by the country’s economic crisis.

IT WOULD BE surprising if Barclays, sponsor of the English Premier League, the ATP Tour Final and long-time supporter of the widely acclaimed Spaces for Sport programme, had not been featured in the pages…

THE COURSE of the Premiership season never runs smoothly as Liverpool have discovered, despite ‘King Kenny’ being installed as a totemic management figure.

THERE IS ALWAYS a question mark over Olympic domestic sponsorship: even supporters of London 2012 are supposed to have been leant on by politicians to sign up as their patriotic duty

RUSSIAN BANKS VTB and Sberbank both invest in sports sponsorship, but which institution attracts the most coverage on social media platforms?

THE THIRD ANNUAL Beyond Sport Awards, which recognises global initiatives that aim to challenge societal issues through the participation of sport, was held in conjunction with the Beyond Sport Summit…

BARCLAYS HAS struggled for a while to decide whether it’s a consumer brand or not.

UNLESS YOU'RE AN All Black the Rugby World Cup in 2011 will probably not go down as one of the most memorable events

USA SEVENS 2012 vs USA SEVENS 2011: The USA Sevens rugby tournament, the largest rugby event in North America, has consolidated its sponsorship base for the upcoming fifth leg of the HSBC Sevens World…

VIRGIN MONEY'S agreement to take over mid-season from Northern Rock as the main shirt sponsor of Premier League Newcastle United clearly caught the caught shirt manufacturers Puma by surprise

AS NEWCASTLE UNITED resplendent in their new Virgin Money-sponsored shirts celebrate a memorable victory over Manchester United, Frontiers was left asking 'what has become of Northern Rock?' Whilst most…

WELL BEFORE the clear up of the 2011 season is complete, Spanish bank Santander has taken out large adverts in the financial press looking forward to 2012