NBPA

To promote its new personalised delivery service, US used car retailer CarMax penned a partnership with the NBPA for an autumn/winter campaign led by a series of TV ads, social spots and surprise stunts.

US sportswear brand Champion has signed a new apparel partnership with the National Basketball Players Association (NBPA) and THINK450, a for-profit enterprise owned by the NBA’s 450 active players.

ReadyUp, an esports and gaming startup for player connection, team management, and fan engagement, has agreed a partnership with the National Basketball Players Association and its wholly-owned commercial…