Mexican Football Federation (FMF)
Western Union targets Mexican expat remittance market with FMF deal
Lala Steele, head of North America retail marketing for money transfer brand Western Union, explains the rationale for the company’s recent sponsorship deal with the Mexican Football Federation.
Citibanamex World Cup – National Bank of Mexico & the Federación Mexicana de Fútbol
Citibanamex activated its Mexican national team sponsorship for the 2018 Fifa World Cup through AR, bots, a digital album, social content and a team-related competition.
Mexican Football Federation teams up with Betcris
The Mexican Football Federation (FMF) has agreed a four-year partnership with online betting company Betcris.
The deal makes Betcris.mx the first official betting site of the Mexican national team